Forbes published an article about businesses moving away from blogs and just using Facebook. But opinions from Business Insider and others disagree and think blogs should be the center of any social media strategy.
The problem with blogs is writing them. From my straw poll among friends and co-workers, only about 5% enjoy writing (not counting tweeting). For the rest, it is a chore that takes too long and causes anxiety. Facebook is designed for one liners and links to other sites, which at the end of the day, is easier.
But at what cost? This is the “content age” where original content is considered the best way to draw online traffic. Linking to other sites is someone else’s content.
Here are some advantages of blogs, for a company or an individual.
1) You can link to a blog post. Blogs give you the most flexibility since posts can be connected to Twitter, Facebook, Google+, or attached to comments, emails, and websites, etc. People also don’t have to log into an account to read them.
2) Blogs can be easily indexed for Search. Blog entries can be tagged and catalogued by topic to increase search results.
3) Blogs last. Older posts remain available for search, building a stronger presence.
4) Easily linked to a news feed. Blog items can be “RSS” linked to any site, and are not restricted to just Facebook “friends” or “likes.”
5) Control. Blogs give you complete control over the look and feel, layout, etc. Sites like WordPress make this exceedingly easy, whereas in Facebook you are subject to their formats (which were just changed).
One other thought – the world may get tired of Facebook as it becomes increasingly commercialized. A blog can move to something new without losing older posts.